SIAL America is at the forefront of the food industry. Above all else their focus is on educating all businesses involved on the manufacturer to consumer chain. I was able to craft blogs that covered a variety of industry innovations and trends. These blogs have helped decision makers stay the course towards sustainability.
Lonestar is redefining the music publication industry. They required more than an about page, they needed a declaration of artist independence and ownership. Sometimes a formulaic approach is necessary, but often times brands need to find unique ways to identify themselves, in order, to cut through the noise.
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Helping Sensus explain revolutionary technology and create their digital identity was rewarding beyond words. Often times, medical brands lose their message in between layers of "science speak" and unfamiliar concepts, but here I found just the right blend to make their message digestible.